By William Winston,Robert H Loeffler
- a diagrammed writing method for transparent structure
- a checklist of do's and don'ts to avoid universal errors
- samples of the commonest different types of releases
- a step by step clarification of unlock creation, in order to not forget very important initiatives for completion
- suggestions on the way to write comparable releases, resembling tradeshow press kits
Experienced in-house communications and PR writers, nonprofit PR staffs, govt and army public affairs staffs, and ads corporation writers will locate Loeffler's e-book a convenient reference for sprucing press unlock writing talents. university undergraduate sessions in journalism, technical writing, and company communique will discover a advisor to getting ready reasonably-priced Press Releases a useful gizmo in studying the basics of press unlock writing.
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Extra info for A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources)
A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources) by William Winston,Robert H Loeffler